Log in Sign up
0 items - $ 0.00

FIT FACE MAKES HIGH-PERFORMANCE NO GIMMICK
HEALTH-CONSCIOUS SKINCARE PRODUCTS FOR MEN




We developed our formulas specifically with the active and aware man in mind – the guy who is consistently getting his heartbeat up, outdoors, in the elements, and is conscious about overall health. That’s our focus because that’s who we are, and we want grooming products that we’re going to use, make us look better, get us excited, and that we want to tell our friends about.

We invested three years searching for the perfect ingredients and formulas, everywhere and everything from rare medicinal plants in New Mexico to cutting edge laboratories in Pennsylvania.

LIKE MANY SIMPLE IDEAS,
FIT FACE BEGAN WITH A COUPLE OF BEERS.


Our Story

After going out for a few beers Jordan decided to crash at his buddy's apartment for the night. The next morning he started to make tea by microwaving water, when his friend, who had testicular cancer when he was 21 years old, said, "What are you doing?! Don’t use the microwave. Don't you know that's bad for you?!" His friend was understandably hyper-aware of anything potentially hazardous to his health. So Jordan scratched the tea idea and instead went to take a shower, where he saw nothing but cheap, synthetic body cleansers and face cleansers filled with harmful chemicals. When done with the shower he said to his buddy, “You’re going to get on my case for using the microwave while you’re putting all of this garbage onto your skin?!” His friend had a simple reply: “What am I supposed to use?” After searching a few months for skin care products that his friend should and would use, and finding nothing, the mission was set: To create a skin care line for the active and aware man.


Meet Our Founder: Jordan Lindsey

Recently transitioned to plant-based protein. Decent wakeboarder. Three rounds of the “7 Minute Workout” app and I’m totally spent. Ideal week is traveling through a foreign land with a guitar on my back. Not a great swimmer, terrible cyclist, but I catch up in the run. A hoppy amber ale.