We developed our formulas specifically with the active and aware man in mind –
the guy who is consistently getting his heartbeat up, outdoors, in the elements,
and is conscious about overall health. That’s our focus because that’s who we
are, and we want grooming products that we’re going to use, make us look better,
get us excited, and that we want to tell our friends about.
After going out for a few beers Jordan decided to crash
at his buddy's apartment for the night. The next morning he
started to make tea by microwaving water, when his friend,
who had testicular cancer when he was 21 years old, said,
"What are you doing?! Don’t use the microwave. Don't you
know that's bad for you?!" His friend was understandably
hyper-aware of anything potentially hazardous to his health.
So Jordan scratched the tea idea and instead went to take a
shower, where he saw nothing but cheap, synthetic body cleansers
and face cleansers filled with harmful chemicals. When done with
the shower he said to his buddy, “You’re going to get on my case
for using the microwave while you’re putting all of this garbage
onto your skin?!” His friend had a simple reply:
“What am I supposed
to use?” After searching a few months for skin care products that
his friend should and would use, and finding nothing, the mission
was set: To create a skin care line for the active and aware man.
Recently transitioned to plant-based protein. Decent wakeboarder. Three rounds of the “7 Minute Workout” app and I’m totally spent. Ideal week is traveling through a foreign land with a guitar on my back. Not a great swimmer, terrible cyclist, but I catch up in the run. A hoppy amber ale.