His friend was understandably hyper-aware of anything potentially hazardous to his health. So Jordan scratched the tea idea and instead went to take a shower, where he saw nothing but cheap, synthetic body cleansers and face cleansers filled with harmful chemicals.

When done with the shower he said to his buddy, "You're going to get on my case for using the microwave while you’re putting all of this garbage onto your skin?!" His friend had a simple reply: "What am I supposed to use?"

After searching a few months for skin care products that his friend should and would use, and finding nothing, the mission was set: To create the most advanced skincare on the planet for the active and aware man.

From there, it's taken three years of consulting with biochemists, herbalists, labs, dermatologists, botanists and more to create safe, superior skincare products formulated with the most advanced and effective ingredients.